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CHRISTINA S AVELAR
Data-Driven, Empathetic, Personalized Content is My Specialty

UCLA Blue and Gold Challenge
Role: Copywriter, Creative Director
In the spirit of rivalry week, we challenged the UCLA community to rally together in support of our boys in blue and gold. Hitting the goal of 2,800 gifts to UCLA unlocked an additional challenger gift of $250,000! In just a few days, our gift total reached 135% past goal.



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